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Best in Travel

Campaign Partner: Lodz Atlas Arena

Campaign Partner: Vienna House Andel's Lodz

Campaign Partner: DoubleTree by Hilton Łódź

Campaign Partner: City of Łódź

Lodz takes the 2 place in the world in Lonely Planet’s ranking of the best destinations to visit in 2019

Fantastic news from Great Britain! Every year Lonely Planet compiles the Best in Travel list which indicates the best 10 cities, countries, and regions which are worth visiting in the coming year. Lodz has been named one of the best and most attractive places for travel lovers to visit. The city has been recognized in an extremely prestigious and anticipated by tourists list of Lonely Planet Best in Travel. This ranking includes destinations worth visiting in the coming year 2019, taking into account both quality and price.

Lodz has taken the second spot in this year’s ranking having impressed with the transformations of former factories into cultural, leisure, and commercial spaces. In the list, Lodz has overtaken, among others, the Great Smoky Mountains National Park in the US, Maldives, or Houston, Texas. The first place of the ranking belongs to the Southern Nile Valley in Egypt.

Specialists from Lonely Planet mention the following obligatory sites on the map of Lodz:

  • Manufaktura, commercial and recreational center which houses the Museum of Art (ms2) and such attractions as: artificial beach (in the summer), artificial skating rink (during winter), and a zip-line above the Lodz Textile Workers’ Market;
  • Fabryczna Railway Station – a unique work of art functioning as a railway station;
  • A ride in a rickshaw down Piotrkowska Street – the longest promenade in Europe.

“In the recent years, great and ambitious investments have been carried out in Lodz and their aim was to activate and modernize this third largest city in Poland. And it shows.” – says editor-in-chief of the magazine Lonely Planet, Tom Hall. – “Former mills and weaving plants have been converted into lofts, restaurants, and cultural places which are now buzzing with nightlife. Colorful murals emerging on the walls of the tenement houses, warehouses, or factories have served as a stimulus for the development of the city to become a mecca for young artists and entrepreneurs.” 

The Łódź Tourism Organization and Partners have prepared a campaign promoting the fact that Lodz received the award from Lonely Planet, and also to increase number of visits to the city. Campaign's activities will be conducted between October 23rd will November 7th and will include:

  • PR partnership cooperation with Lufthansa, Ryanair, Polish Tourist Organization (with a network of foreign centers), Chamber of Commerce of Polish Hotel Management, Polish Tourist and Sightseeing Society, Łódź Region Office, Lodz Region Tourist Organization, Polish Chamber of Tourism, and with almost 60 members of the Lodz Tourism Organization itself,
  • Google campaign in Poland in cooperation with local partners (City of Łódź, Vienna House Andel's Łódź, DoubleTree by Hilton Łódź, Municipal Culture and Sports Arena),
  • image-sales activities on the British market with the cooperation of Ryanair and supporting activities from Lonely Planet conducted around the world and as a part of the Best in Travel 2019 ranking's campaign. 

Łódź Tourism Organization in cooperation with the locally based GoodEye Media Group prepared a 30 secs and 105 secs spots presenting the city and its attractions. The campaign will end with the participation of Łódź in one of the largest tourism fairs in Europe - World Travel Market in London on the 5-7 of November.

ENG movies from Łódź / Best in Travel 30' and 105'

Available to download